How to List An Item On Amazon In 10 Simple Steps

Listing and Selling

Let’s first differentiate between Listing and Selling. Listing a product on Amazon is fairly easy, especially if you are already ungated in the category you wish to sell. There are only a few steps which we will go over, but the act of selling an item is a completely different animal, of which everyone has their own instincts it seems. We’ll go over the act of selling in through the posts on this site as it involves pricing, sourcing, examining competitors, making assumptions and decisions. Plus when an item sells is when you get paid, how much though determines how well you priced the item to sell. Again though. Selling strategies for other posts…

Listing An Item On Amazon

Step 1: LoginStep 2: Add a ProductStep 3: Sell YoursStep 4: SKU YOUStep 5: ConditionStep 6: Condition BoxStep 7: PhotosStep 8: PriceStep 9: QuantityStep 10: Shipping Method

Login! If you’re not here you can’t get anywhere! First things first, let’s login with the login / pass we set up in the post How do I setup an Amazon Seller Account?.  Please make sure to log into Seller Central and not into as this will load you directly into your seller account.

Add a Product:

First you’ll have to Check to see if your item is listed in the Amazon Catalog.
(If your item isn’t listed in the catalog please see our post on How To Add A New Product To The Amazon Catalog.)

Now that you have verified your product is listed in the Amazon Catalog you’ll have to check that you are eligible to sell it. We go over eligibility in our posting How To Determine If You Are Eligible To List Your Item In Amazon. This is easy to do from this location though as you’ll get a message under the item if you are ineligible to sell the item, but the positive caveat to that is you get a link to find out how to become eligible. We generally refer to this process as Getting UnGated For a Certain Category in Amazon.

Little tidbit that helped me wrap my head around things is when you add a product, you are essentially Adding that Product to your specialized catalog with Amazon that is attached solely to you as well as increasing Amazon’s numbers of that product.

If you are eligible you will see a “Sell Yours” button next to the item listed (Be sure the item you are selling matches the listing on both actual item and quantity)There may be multiple items listed under the same identifying number (UPC, ISBN, EAN) and we’ll go over that in our What To Do When There Are Multiple Postings For My Item On Amazon post.

After pressing the “Sell Yours” button Amazon will bring you to your product listing page. We’ll be here for a the rest of our time on this post.

The very first text box you see is for the SKU(not mandatory, but recommended), this had me confused for the longest time. You have two options here. Do something or don’t. If you don’t Amazon will give you’re item and arbitrary SKU number that means nothing.

Or you could take control of the situation and design you’re own SKU based on the needs of your business. If this is something you’d like to look into check out our Designing Your MSKU To Matching Your Business Needs post.

Below the SKU box is a drop down box where you can set your condition. Conditions range from New => Acceptable. You determine how you want to rate your item, but beware that what you put is what buyers expect and there isn’t the “eBay leniency” here so if you were to ask me Condition low and over perform, however do not sell your item short at the same time. I’m just saying when in doubt go down a condition. We go over conditioning a little bit more on our How We Choose The Condition Of Our Items For Amazon post.

If you want to see Amazon’s conditioning guidelines check this out:

Under the Condition box you will see an area for you to better describe the condition your item is in. Again Amazon is more of an “All there or we don’t care” platform and what I mean by this is if your item is not NEW then it is on you to make sure all the pieces of that item are accounted for. I know in some other platforms you can get away with selling things in any condition. That motto doesn’t hold true here. However this little Condition Note box can be used for a lot more than just telling people what your item looks like.

We go over How You Can Use Your Condition Box On Amazon To Your Advantage in another post that will be following this one to go a little more in-depth.

Photos. A great way to give a person viewing of your item to your potential customers. The only time you don’t have access to this tool is when your item is in the NEW condition.

This is not mandatory and only available on non-NEW items, but should not be overlooked. One of the first Podcasts I ever listened to on FBA talked about this same thing saying that if Amazon is going to give you the option to better your ad so that you can stand out why not take a couple mins and get a picture of your item up?

Trust me, not a lot of people take the time, so you will stand out, and it does make a difference in your sales.

We go over How We Get Pictures To Place On Amazon’s Listing Page on this post here.

My Favorite: Price: It’s the whole reason we’re here right?! I was going to go into a diatribe about synonyms to cash, but you get it. We want to make money. Amazon is our vehicle. Another key point to remember, but that’s for a more advanced posting…

Price is a difficult question to guide you on because it’s all part of your business plan. I was listening to a guy the other day who made millions selling penny books, but to hear what he had to go through in order to do it…. I just didn’t know if it was worth it. It wasn’t for him.

So again it’s all based on your business and how you want to move forward with it as well as how you want people to view your business as.

Check out our Strategies For Pricing Your Item On Amazon post to see some strategies that we have come with.

Quantity. Simple little box to place the How Many answer in. Would you believe it too that their is even a strategy for this too? There isn’t a lot of strategy to this one, but check out How Many Should I Send Into Amazon This Time post anyways, it might actually fit your business plan perfectly.

I really like this one because with the selection of on radio button over another I can either have my inventory sit in my house, I deal with shipping, customer service, packing, sourcing and business needs as well as family needs.

Went with Merchant Fulfill? Relax, your job is done for now. All you have to do is wait for your item to sell, but you had better be ready to spring into action when it does. Amazon want’s a quick turn around and if you can’t provide that your Account Health


I can send it in to FBA. The whole point and direction of this site. Taking back control of your lives with FBA’s help. Then all I have to do is source, list, send, reap.

From here we are at the send part. If you are satisfied with simply having your item listed you’re done for the most part. Follow us on over to How We Prepare Our FBA Shipments For Amazon and find out what is going to happen next!

So, there you have it. 10 Quick and easy steps to listing our first item on Amazon.  Hope this helps out!

  • Shawn