Step One: Go to Amazon.com
So you’ve decided to join on of the largest online consumer marketplaces in the world huh? Well good on you! The whole reason that Amazon or any marketplace online exists is because people like you and me put trust in these companies to give us an experience that will make us want to to keep coming back. Amazon is no different and I think you’ll be thoroughly pleased as they know this and strive to make your experience everything you’d ever want it to be… From A to Z.
So the best place I always say to start is at the beginning. Here we begin our journey into Amazon. On their main page, Amazon.com, you will see on the left hand side a place to sign in or sign up.
For the sake of this posting we are going to assume that this is the first time you have ever been to Amazon. Being this may be your first time you have no account yet to shop under or worse yet sell under. Oh No!
Have no fear the “Create and Account” button is here! Just go ahead and get this ball rolling simply by clicking on the “Create an Account” button.
Step Two: Setup Initial Account
Alright so now we have new page that has loaded and here you’ll load in your information just as you would any other sign up page. This email addess is the only one you’ll need on Amazon.com or any of it’s associated sites as well from what I’ve experienced so far. So choose wisely as to what address you’ll be using as once set up with your seller account you’ll be getting email on sales and questions from amazon and customers. I say all of this because… I didn’t know this at first and ended up having amazon delete my other account I had entirely, which wiped everything I had attached to that account as well. So be aware and make sure not set this up to a junk email address.
At this point you will be returned to Amazon’s main page to continue shopping. Now that you hve signed up with Amazon successfully I think it is time to take you to the Seller’s Page.
Step Three: Head to Seller’s Page
So now that we are all set up on Amazon and have our login and our on the main page. Near the top there is a link that says “Sell”.
After you click on that button it’s going to the sellers screen where Amazon then goes over the gist of thier Seller’s Program. Now at this juncture you have to make you first real choice as being a seller. Have fast and hard we wanted to hit this is was determining factor in our case. Now I’m not telling you how to start your business as there is logic in both approaches in the beginning depending on you and your personality.
On a strictly economical standpoint if you are selling less than 40 items a month and have storage room at your house then being an Individual Seller who is also Merchant Fulfilling all items they intend to list on Amazon. This is an excellent game plan for a lot of beginners. It allows you to dip your toe in the Amazon river of transactions and see if you even like getting wet. Truth be told this is how we started.
The other way… is to dive in feet first, nose clamped, eyes closed having faith in all the others before you that there are no sharp cliffs of failure under you. At least… that how we felt after a couple toe dunks. We forwent the original plan of taking it slow when we realized how fast our house was filling up with inventory and that we were limited to the exposure the Seller Central offers through third-party websites who utilize Amazon Web Services, but we’ll leave that for another post.
So what does the side by side?
Take a look at Amazon’s comparison from their website below.
|Individual selling plan||Professional selling plan
|$0.99 per item fee for each item that sells||Monthly subscription fee (Currently $39.99)|
|Single listing creation||Multiple listing creation using spreadsheets and uploads|
|Online listing and order management||Inventory and order management using reports and feeds|
|Access to tools on Seller Central to perform account functions||Access to Amazon Marketplace Web Service to upload feeds, receive reports, and perform other API functions|
At this point I have to leave you to decide which is going to be better for you? Individual or Professional. Where do you see yourself? Start small and then grow. Aim high and make sure you have access to all tools available. Your Choice.
Either way once you’ve decided you’ll be taken to a page that will ask for the legal name of your business or yourself. If you have started a business entity in preparation of this then this is where you begin to input all of that data.
Finally after all this time we get to start setting up our actual Amazon Seller Account!!
So after you have filled out and accepted the terms that Amazon has presented the next step is to set up and associated credit card for the account (this can be skipped look on the bottom right of the screen).
Why do you need this if your selling and not buying? This card is the one that Amazon will charge in the event of negative balances on your account due to shipping charges, subscription fees, seller fees, etc. Remember this is a business and Amazon is providing you a service upfront for a commission on the back end.
Next step after next… After setting Amazon up with the security of knowing they can recoup monies if needed, it’s time to set up your name! “My name?” you ask. “But Shawn, I’ve already input my name so many times already. Hasn’t Amazon figured out who I am yet?” The answer is yes, however, what if your name is “James Smith”? The James Smith’s of the world all have one thing in common, their name so with most things on the net, your display name has to be a unique Identifier to you and your business. Maybe “James Smith’s Wireless Accessory Emporium” or simply calling it “iPad Man’s Delight” or whatever your heart desires. However most people try to either associate it with their business or name to develop a brand or attach it to niche to try and separate themselves from other sellers through authority in their name. Who would you rather by the news iPad from? “iPad Man’s Delight” or “James Smith’s Wireless Accessory Emporium” or just “James Smith”. I hope you see the importance of your display name here.
So here we are now with an Identity Verification page. Amazon is just making sure you are not some robot running around setting up misc. accounts. So all you have to do is input your phone number. I recommend using a touch tone phone, preferably a cell phone, simply because of the text option. We live in an area where our cell reception is not the best so a call may be dropped. I always take advantage of text options when I can for just that reason. Also I don’t recommend using a Google Voice numbers or likewise VoIP free service. I think something gets lost over translation on those things. What do I know though. If it works for you, then who am I to judge?
Amazon will show you just how far along you are on you registration as you go along. Be aware that even though you may have the option to skip parts of the registration, it all has to be done before you will be allowed to proceed. So just take care of the questions and info they are looking for as it asked.
So now that you’re here prepare to get your emails on verifying and welcoming you to the club that is ever expanding it seems by the day.
The End is NEAR!
And finally we are done.